Choose JSON or form-encoded data for each webhook, so leads are accepted by modern APIs and classic form handlers alike without extra conversion steps.
What you get
JSON payloads
Structured JSON that automation platforms and APIs read directly.
Form-encoded payloads
Standard form data for endpoints that expect a regular form post.
Per-webhook choice
Mix formats freely, one format for your CRM and another for a custom script.
How it works
- 1
Check which format your destination accepts.
- 2
Pick JSON or Form Data on the webhook.
- 3
Leads arrive ready to use, with no mapping step in between.
Why teams choose it
- JSON for APIs and automation tools
- Form data for classic endpoints
- Set per webhook
Best for: Teams connecting to a mix of modern and legacy systems.